Crisis behaviors as drivers of value co-creation transformation

نویسندگان

چکیده

Purpose The paper aims to conceptualize how behavioral shifts in times of crisis drive the transformation value co-creation. Design/methodology/approach Referencing two empirical contexts, explores digital service platforms facilitate changes actors’ mental models and institutional arrangements (legal, social, technological) that co-creation ecosystems. Findings proposed conceptual framework contributes existing research by identifying micro-level macro-level enabled In particular, identifies motivation, agility resistance as moderators crisis. This account offers a finer-grained theorization moderating factors underlying mechanisms ecosystem but does not extend ensuing “new normal.” Practical implications indicates support behavior contribute While enablers are situation-specific may therefore vary according prevailing conditions, actor-related concepts advanced here seem likely remain relevant when analyzing other situations. Originality/value new clarifies during suggests directions for future research.

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ژورنال

عنوان ژورنال: International Journal of Quality and Service Sciences

سال: 2021

ISSN: ['1756-669X', '1756-6703']

DOI: https://doi.org/10.1108/ijqss-01-2021-0001